Patient Data and Insights

Using Patient Data and Insights to Make Valuable Business Decisions

“To remain relevant in this evolving healthcare world, providers must offer similar access, superior quality, and unmatched value to the consumers who will become patients in the future.” – Christopher Rumpf, MD, VP and Senior Medical Director

In the recent eBook, The Art of Analyzing and Optimizing Patient Data and Insights, Christopher Rumpf, MD, weighs in on how organizations can survive and thrive in this changing healthcare environment. Patients and their families demand better service and higher quality care. Providers who aren’t measuring patient experience and engagement, and making necessary improvements, are positioning themselves for failure.

Here are a few critical takeaways from the eBook:

Measurement is key

From the largest health systems to the smallest practices, measuring the care and service you provide is critical to demonstrate value in this new market. Without measurement, you have no way to truly prove the value you offer.

Collect the right data

It’s important to remember that not all data is created equal. To genuinely benefit from the data your organization compiles and analyzes, you must measure what matters most. One way to do this is by making sure you’re evaluating specialty-specific metrics. For example, dermatologists face different challenges than orthopedic surgeons. Measuring generic data wouldn’t benefit either one.

Focus on patient engagement

When patients are empowered and engaged in their treatment, understand the risks involved, feel responsible for their well-being, grasp their role in management and are a part of a shared decision-making process, both patients and providers benefit. Assessing and improving this relationship should be a focus of any data measurement effort.

Put the data to work

Simply measuring performance isn’t enough. To really have an impact, you need to take the insights you uncover and make changes. Whether it involves enhancing the patient experience by finding a way to decrease wait times or making a change that reduces the potential for a malpractice claim, the important thing is that you do something with the data that positively impacts your business.

To read more about how you can make a positive impact on your practice, download the eBook, The Art of Analyzing and Optimizing Patient Data and Insights.

Categories : Blog

About Author

Anthony Gaenzle

Anthony is the Anthony is VP Sales and Marketing at SE Healthcare. He also serves as Director of Marketing and Communications for Saxton & Stump, LLC and is the founder of the AG Integrated Marketing Blog. He previously served as Director of Marketing for a global content marketing agency and founded AG Integrated Marketing Strategists, serving in a marketing consulting role. Additionally, Anthony is an Adjunct Professor at West Virginia University where he teaches digital marketing courses to students in the Reed College of Media.